ABOUT US
OUR STORY
WHAT YOU
GET WITH US
IS...
THE WHOLE
THING
NIMINI started with a mission to make businesses today more sustainable by offering a complete solution: from web design to an individual business strategy.
Margit Eerma decided to create Nimini upon noticing that the web design industry was moving on an increasingly ‘slippery slope’…
While the majority of web developers offer a high-quality service, there are still a few who use cheap sales tactics (unbelievable discounts) or make empty promises to customers such as: “I’ll build you an e-shop that will bring you thousands of sales” – sales tactics that Margit disapproved of…
While working as a front-end developer, Margit realized that an online shop or website alone doesn’t guarantee business success; a strategy brings lasting results. Focusing on the details is important, but seeing the bigger picture sets your business in motion.
That’s why, in 2020, Margit started NIMINI – a creative business lab where she offers a one-stop-shop solution for e-commerce companies combined with strategic business advice, to increase their profits, and shares her experience & knowledge.
Our goal? To provide our customers with high-quality services that bring results. We truly want to be there for our customers as a strategic partner supporting them in their businesses, and helping them grow their sales & leads.
We believe that the best companies grow and stay competitive by having an e-commerce strategy that helps them use their resources effectively to deliver the desired results fast.
We believe that your message and your values matter in life.
How you run your business can move mountains. Every great change begins with a small act or idea.
You’ve got the power to create the life of your dreams, a successful business, the paycheck you want, AND influence the environment, the marketplace, or the followers around you who desperately want an authentic, honest, and charismatic service or product.
Through our work, teachings, and community, we’ve helped many e-commerce businesses get their online stores up and running, increase sales, create memorable brands, and sell services & products… all without sacrificing their principles.
And we want to help you do the same.
Join us in the circle of innovative people! 🤗
We want to bring a holistic approach to e-commerce.
It begins with identifying your customer and ends with profit in your pocket.
OUR TEAM
Margit
“Dare to live!”
I’ve been a manager and leader my whole life, managing both small and large teams in different areas such as purchasing, sales, logistics, and marketing.
Thanks to 20+ years of experience in retail and wholesale and my strong business background, I consider my strengths to be particularly in the development of e-commerce strategies, brand launches, and the management of sales and marketing processes.
We never stop learning. In 2021 I decided to improve my skills as a front-end developer and focus more on my great passion – developing e-commerce strategies and launching online shops.
One of my greatest strengths is making bold decisions at the right time. I’m also passionate about good communication.
I like to explore the Estonian food scene and do sports in my free time. A healthy spirit in a healthy body! 
Gerli
“Life is not a sprint, life is a marathon!”
Having been the owner of a pet online shop for more than 3 years, I’ve gained a lot of experience in various areas such as customer service, logistics, packaging, marketing, graphic design, and managing an online shop. By designing many social media posts in Canva I developed an interest in web design. I have studied web design and am currently designing websites at Nimini.
In my free time, I love to do yoga, cook, listen to podcasts, and walk my adorable Pomeranian Fluffy. 
Aleksander
“Do what you love and love what you do.”
I have a Master’s degree in Analysis and Design of information systems from the Tallinn University of Technology.
My main focus is designing IT solutions that improve customers’ work. As a result, they can work faster, more efficiently, and error-free.
With a good understanding of the business side and the fundamentals of entrepreneurship and organization, I can find common ground with both business and IT people.
My passion is to create interesting and highly functional IT solutions. I have experience with WordPress, PHP, Elementor, HTML, CSS, and Javascript. Currently, I’m learning also Three.js.
I also play volleyball at a professional level. In my spare time, you can find me on the volleyball court or in the gym. 
Our non-negotiable values
EMPATHY
You are as important to us as your dreams 
We believe that the best results are achieved through mutual trust and respect. We build long-term relationships with our customers that lead to exciting projects. Together, we make the coolest things possible!
AUTHENTICITY
It’s best to be yourself, everyone else is already taken.
Although we are not perfect and sometimes make mistakes, we always try to keep our word. We stand by our values and don’t try to be something we’re not. We tell it like it is. We strive to be better every day. The best way to win is to go beyond your own promises. 
SUSTAINABILITY
No progress, no fun.
When we fall, we get back up and start conquering new lands. Making mistakes is part of the learning process. We analyze our mistakes and try to do better next time. All change begins with intention. If you can see the future, you can live sustainably. Sustainable progress paves the way. 
INNOVATION
Through hardship toward the stars 
We dare to dream & make them into reality. We dare to think outside the box and are not afraid to combine our experiences in seemingly contradictory ways. What happens when we offer empathetic, holistic, and people-centered solutions?
CULTURE
We honor you and your story.
We believe that a meaningful culture is built on diversity, respect, and shared purpose. It drives us to collaborate, innovate, and support each other. Culture is at the heart of who we are – it shapes the way we work, the way we interact, and the community we create together. 💙
Some Numbers
Lorem ipsum dolor sit amet, consec tetur adipis.