BRANDING
Branding is the process of enhancing your products or services with the power of a brand.
What’s a brand then you might ask…
Let’s define a brand, by making clear what it isn’t based on Marty Neumeier:
A brand is not a logo.
A brand is not a product.
A brand is not an identity.
A brand is not a company.
Simply put, a brand is how your customers see and understand your company.
A brand promotes a successful business strategy, focuses on its unique values, and encourages consumers to choose you over others.
A brand needs to respond to consumer expectations & desires.
That’s how a brand remains successful.
HOW TO START THE BRANDING PROCESS?
1. WE START FROM THE BEGINNING BY DOING OUR HOMEWORK: we conduct market research to identify what is currently missing in the market, and who your competitors and customers are.
2. CRYSTALLISATION STAGE: we’ll develop an overview of what kind of brand you want, name your brand, state the mission and vision, and USPs – unique selling points.
3. KICK-STARTING THE CREATIVE PROCESS: we’ll develop the brand’s visual personality. We’ll create your CVI (corporate visual identity aka colors, logo, photos etc.), brand guide, slogan, and tagline.
4. CREATING TOUCHPOINTS: we’ll develop a media strategy based on your brand’s characteristics, message, and objectives. We focus on social media, product packaging, website or online shop, and your brand image.
5. THE BIG PICTURE: in the final stage, we’ll connect the dots: content, strategy, web design, CVI, and messaging. Now it’s time to let your brand go global.